Investing Across the Physical Commerce Ecosystem.
We partner with exceptional teams who seek to challenge the status quo, drive innovation, and captivate audiences in a new economy.
ExploreEvery investment is a partnership. As founders and entrepreneurs ourselves, we are committed to preserving the culture and leadership behind every business we back while providing the capital and capabilities to help them scale.
Focused Partnerships.
Captivate Partners makes equity investments in privately held companies across the physical commerce ecosystem, with a focus on commercial services and multi-location consumer brands. Our team brings 70+ years of combined operating and investing experience in consumer, retail, real estate, and private equity. We are patient, focused investors who work in collaboration with founders and management teams to build enduring businesses.
We maintain an exclusive partnership with one of the largest retail real estate platforms in the country. Through longstanding retailer relationships and visibility into property management activity across its portfolio, the affiliation provides unique insight and unmatched resources that support each of our portfolio companies.
National Real Estate Partnership
Through our strategic real estate partnership, we gain proprietary access to business relationships, property-level operating insights, and site selection intelligence across a national footprint. This gives our portfolio companies a measurable competitive edge in growth planning, customer acquisition, and market expansion.
Value Creation Support
- Sales support and referrals
- RFP guidance
- Procurement insight
- Performance benchmarking
- Operational support
- Site selection advisory
- Experiential retail design
- Brand development
- Omnichannel marketing
- Supply chain optimization
- Technology integration
Commercial Services
Companies providing essential, recurring services to businesses and property operators across the physical commerce landscape.
Multi-Location Consumer
Consumer-facing brands operating across multiple locations with strong community engagement and repeatable unit economics.

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What types of companies does Captivate Partners invest in?
We invest in two core sectors across the physical commerce ecosystem. On the commercial services side, we target companies providing essential, recurring services to businesses and property operators, including property management, cleaning and janitorial, landscaping, HVAC, plumbing, electrical, pest control, fire and life safety, security services, parking management, waste management, and elevator maintenance. On the multi-location consumer side, we invest in consumer-facing brands operating across multiple locations, including fitness and wellness, healthcare, dental and vision, med spas, personal care, restaurants, youth enrichment, education, specialty retail, convenience stores, home services, pet services, auto aftermarket, car wash, senior services, and entertainment.
What size companies does Captivate Partners look for?
We target companies with EBITDA between $2M and $15M+ and enterprise values up to $300M. We provide both growth capital and buyout capital for businesses across North America.
What makes Captivate Partners different from other private equity firms?
We are built by founders, for founders. Our team brings 70+ years of combined operating and investing experience. We maintain an exclusive partnership with one of the largest retail real estate platforms in the country, with 100+ properties across 15+ states. This gives our portfolio companies proprietary access to business relationships, property-level insights, and site selection intelligence. We also provide hands-on value creation support including sales referrals, procurement insight, brand development, and technology integration.
How do I contact Captivate Partners about selling my business?
You can reach us through the contact form on this page or email us directly at info@captivatepartners.com. We work collaboratively with founders and management teams, and are committed to preserving the culture and leadership behind every business we back.
Where is Captivate Partners located?
Captivate Partners is based in Boston, Massachusetts. We invest in companies across North America and are not limited to any specific geography.
Does Captivate Partners work with business brokers and investment banks?
Yes. We work with intermediaries, investment banks, and business brokers, as well as directly with business owners and founders. We welcome introductions from advisors representing companies in our target sectors.